Hiedi Hoftiezer is a great part of the North American Wholesale Florist team and looks forward to getting to know you and your store! Fresh out of the Horticulture program at South Dakota State University and with years of experience working in a flower shop, her knowledge of plants and flowers are sure to be assets to you.

As a people-person, Hiedi enjoys talking to everyone and building connections through problem solving and her killer sense of humor. She prides herself on her attention to detail and has a passion for nature, which led her to this amazing industry.

When she’s away from NAWFI, you’ll likely find Hiedi whipping up a dish in the kitchen, planting in her garden, hiking with friends, planning her next exotic vacation, volunteering at the Humane Society – she would love to adopt all the homeless pets – or indulging in a good shopping spree. Insider tip: You’ll be fast friends with a little bit of coffee and chocolate, two things she can’t live without.

We’re sure that you’ll enjoy working with Hiedi, and we know she’ll love working with you!