Beth Larsen has worked as a salesperson for North American Wholesale Florist, INC for eleven years. She has a degree in horticulture from Southeast Technical Institute and, before joining the team at NAWFI, Beth worked as a floral designer. The system of the floral industry excites Beth, and she’s thrilled that we can get beautiful products from as many as 3,000 miles away into the hands of florists who help brighten people’s days.

Always personable, Beth is very easy to communicate with and looks forward to her days working with her diverse customers. She loves learning how florists run their businesses, believing that the insights into her customers’ stores help her learn how to better serve them.

Beth loves being a mom, and feels that once she became a mother her life purpose fell into view.  When she isn’t helping her wonderful customers, you can find Beth spending time with her family either at home watching baseball or farming with her dad in her home town of Viborg. This year, the Larsen family awarded Beth with the Mother of the Year award, an accomplishment she holds with great pride.

Beth’s light-hearted nature always puts a positive spin on the day, and she would love to use her eye for color and passion for problem solving to help you.